Capital Advisory for Growing Businesses

Raise capital
without giving up
your company

We design the right security for your business, handle the SEC filing, and get you listed on a funding portal — so you can raise capital from thousands of investors while staying focused on building.

Get Started → See How It Works
8+ FINRA Licenses
Series 7, 24, 63, 65, and more
Billions in Volume
Regulated products built at scale
CFA L3 Candidate
Capital markets fluency, not theory
Funding Portal Partnerships
Wefunder StartEngine DealMaker Securities Republic Dalmore Group Entoro Securities
The Problem

Raising capital shouldn't mean
losing your company

Most businesses default to whatever the platform template offers — even when it's wrong for their situation. The result is unnecessary dilution, crippling debt terms, or a failed raise entirely.
◆

Equity Is Expensive

Giving up 15–30% of your cap table to raise a seed round means giving away value you'll never get back. For many businesses, equity isn't the right instrument — but it's the only one most platforms offer.

◇

Debt Can Kill Growth

Fixed monthly payments and restrictive covenants can choke a growing business. If your revenue is variable or seasonal, traditional debt structures work against you when you need flexibility most.

▣

Nobody Sits on Your Side

Funding portals optimize for their deal volume. Lawyers bill hourly to file paperwork. Neither is incentivized to design the optimal capital structure for your specific business. You deserve an advisor who is.

What We Structure

The right instrument for
your situation

Not every business should issue equity. Not every business should take debt. We design the security that matches your revenue profile, growth stage, and goals.
Preserve Ownership

Revenue Royalty Certificates

Investors receive a percentage of your gross revenue for a defined period. You raise the capital you need, keep 100% ownership, and carry zero debt on your balance sheet. Payments scale with your business — if revenue dips, payments dip. If revenue grows, investors share in the upside.
Ideal for: Revenue-generating businesses that want growth capital without dilution or fixed obligations
Example — $2M Raise via RRC
Capital Raised$2,000,000
Revenue Share10% of Gross
Duration5 Years
Equity Given Up0%
Debt on Balance Sheet$0
Ownership Retained100%
Performance-Linked

Profit Participation Notes

Investors share in distributable profits with a defined return cap. Returns align directly with your business performance — no fixed obligations, no dilution.
Ideal for: Profitable businesses with variable margins
Balanced Risk

Blended Structures

A small equity tranche combined with a revenue share or convertible component. Gives investors upside while minimizing founder dilution.
Ideal for: Businesses balancing investor appeal with ownership preservation
Early Stage

Convertible Revenue Notes

Revenue-based repayment with optional conversion to equity at a future priced round. A bridge for early companies not ready to price a round.
Ideal for: Pre-revenue or early-revenue startups
Established

Simple Bonds & Debt

Fixed-rate instruments for businesses with predictable cash flows. Straightforward, familiar to retail investors, and clean on the cap table.
Ideal for: Established businesses with steady revenue
High Growth

Equity & SAFEs

When equity is the right answer, we structure it properly — non-voting common shares or SAFEs with founder-friendly terms. We just don't default to it.
Ideal for: Venture-scale companies seeking growth equity
How We Work

From first conversation
to funded

You focus on building your business. We handle the capital markets complexity.
01

Diagnose

We assess your capital needs, current structure, revenue profile, and goals to determine the optimal exemption and instrument type.

02

Design

We construct the security — pricing, return mechanics, duration, investor rights — and present you with a term sheet for review.

03

File

We prepare your SEC filing (Form C for Reg CF, Form 1-A for Reg A+), handle EDGAR submission, and manage all regulatory correspondence.

04

Launch

We select the right funding portal, configure your offering page, connect escrow and transfer agent, and coordinate campaign launch.

05

Close

We monitor your campaign, file required SEC updates, manage investor communications, and handle escrow release through close.

Pricing

Aligned with your success

We earn the majority of our fee when you successfully close your raise. Our incentive is your outcome.
8%
of total capital raised

Securities structuring & term design

SEC filing & EDGAR submission

Funding portal configuration & placement

Campaign management through close

Raise Amount
Advisory Fee
At Filing (10%)
At Close (90%)
$500,000
$40,000
$4,000
$36,000
$1,000,000
$80,000
$8,000
$72,000
$2,500,000
$200,000
$20,000
$180,000
$5,000,000
$400,000
$40,000
$360,000
10% due at SEC filing. The remaining 90% is due only upon successful close of your raise. We're invested in your outcome — if you don't raise, you don't pay the majority of our fee.
Why DECA

Capital markets expertise,
not legal guesswork

We're not a law firm that dabbles in securities. We're capital markets professionals who've built regulated financial products from the ground up.
8+

FINRA Securities Licenses

Series 7, 24, 63, 65, 3, 4, 30, 34 — the full stack of registrations required to structure, supervise, and advise on securities offerings across equities, derivatives, and alternative instruments.

$B+

Products Built at Scale

Built futures trading, prediction markets, and equities shorting products from inception through launch — processing billions in volume under FINRA, SEC, and CFTC oversight.

CFA

Investment Analysis Rigor

CFA Level III candidate bringing institutional-grade analytical frameworks to security design. Your instrument is structured with the same rigor applied to institutional capital markets products.

Live

Active SEC Platform Builder

Currently building an SEC-compliant Reg A+ tokenized securities platform with active tZERO partnership. Every filing nuance, every transfer agent integration is current, practiced knowledge.

Questions

Common questions

What's a Revenue Royalty Certificate?
An RRC is a security that gives investors a percentage of your gross revenue for a defined period. Unlike equity, investors don't own a piece of your company. Unlike debt, you don't have fixed monthly payments or covenants. Payments scale with your revenue — if you have a slow month, payments are lower. It's a way to raise capital while keeping 100% ownership and zero debt.
How is this different from using a funding portal directly?
Platforms provide infrastructure — a place for investors to find you and invest. But they default to templated instrument types (usually equity or SAFEs) and don't advise on what's optimal for your specific situation. We sit on your side of the table, design the right security for your business, handle the SEC paperwork, and then place you on the best platform for your offering. Think of us as your capital markets team — the platform is just one piece of the puzzle.
How long does the process take?
For Reg CF offerings, typically 6–10 weeks from engagement to campaign launch. This includes security design, financial statement preparation, Form C drafting and SEC filing, and portal onboarding. Reg A+ offerings take longer (4–6 months) due to the SEC qualification process. We'll give you a realistic timeline in our first conversation.
What if my raise doesn't hit its target?
90% of our fee is only due upon successful close. The 10% paid at SEC filing covers the cost of structuring and regulatory preparation. If your campaign doesn't reach its minimum target, you're not on the hook for the remaining 90%. We're incentivized to structure an offering that will actually close.
How much can I raise?
Under Reg CF, up to $5 million in any 12-month period from both accredited and non-accredited investors. Under Reg A+ Tier 2, up to $75 million. For larger or more complex raises, we can stack exemptions (e.g., Reg CF + Reg D side-by-side) to maximize your access to capital. We'll recommend the right approach based on your target amount.
Do I need audited financials?
For first-time Reg CF issuers raising over $124K, you'll need reviewed (not audited) financial statements. For repeat issuers or Reg A+ Tier 2 offerings, audited financials are required. We coordinate with PCAOB-registered CPA firms who specialize in crowdfunding financials to make this as painless as possible.

Ready to raise capital
on your terms?

Tell us about your business and how much you're looking to raise. We'll come back with an honest assessment of the best path forward — including whether we're the right fit.

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No commitment. No pitch deck required. Just a conversation.